As a Senior Designer at Ripjar, I led the development and refinement of the company's brand identity, managed design initiatives, and ensured cohesive branding across all media while aligning with the company’s strategic goals.

An experienced Freelance Creative Designer specializing in print and digital graphics, crafting innovative visuals for advertisements, email campaigns, web design, video production and digital assets. With a strong design sensibility and proficiency in Adobe Creative Suite, Figma, Klaviyo, Webflow, Google Workspace and Microsoft Office, I deliver visually striking solutions, collaborating closely with clients and their team members to understand project goals. With a keen eye for detail and a commitment to high-quality work, I enhance brand consistency and user engagement across all mediums.

I was the digital lead designer, and I guided and evolved Minut's visual identity, managed design teams, and ensured brand consistency across various media while aligning with business goals. My responsibilities included designing digital and printed marketing materials such as landing pages, digital media assets, packaging, and display ads to name a few. Additionally, I played a crucial role in managing a remote design team by overseeing work, setting goals, measuring performance, and mentoring designers in best practices, design processes, and ideation.

At Microsoft, I designed, researched, and executed engaging editorial experiences across various platforms, including interactive media, website and print. My role at the Microsoft Campus in Reading involved collaborating with various stakeholders to deliver impactful content experiences. I was extensively engaged in producing event materials and assets for Microsoft's conferences and internal events. Additionally, I managed web content through a CMS and produced video digital assets for multiple platforms.

I served as a mid-level Designer in the marketing department, providing visual content (both offline and online) to all local stores in Malaysia. My responsibilities mainly included graphic design, creative branding, liaising with printers and media, and assisting in the development of their social media platforms. Two years later, I was promoted to Senior Graphic Designer.