Georganics

Branding, Graphic design

Project Overview

Georganics is a UK-based company that focuses on natural, sustainable oral health care products. Founded with the mission to create effective, eco-friendly alternatives to conventional oral care products, Georganics emphasizes the use of high-quality, natural ingredients and minimalistic, plastic-free packaging. Their product range includes toothpaste, mouthwash tablets, dental floss, and toothpowder, all formulated without synthetic chemicals, artificial flavors, or preservatives.

My Contributions

I collaborated with Georganics to enhance their creative materials, focusing on improving their brand palette, icon illustrations, email designs, and various other digital assets. This partnership aimed to align Georganics' visual identity with their commitment to natural and sustainable oral health care.

By refining the brand palette, I ensured a cohesive and appealing aesthetic. The new icon illustrations provided a clear and engaging way to represent their products and values, while the redesigned email templates enhanced customer communication, maintaining a consistent brand voice and visually appealing format.
Collaborating closely with Georganic's marketing team, I brainstorm and develop creative ad concepts that align with the campaign objectives and audience insights. This involves generating ideas for visuals, themes, and messaging that effectively communicate the campaign’s message.
I create, design, and write copy for Georganics' emails on a weekly basis, utilizing Klaviyo for email creation and Figma/Photoshop for design. By tailoring messages to specific segments, I have successfully achieved an average open rate of over 52.75%, an average click rate of 5.64%, and a 4% placed order rate.

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